A professional pausing at the door of a meeting room

You negotiate every day.
But you were never trained for it.

The Bold Negotiator is real training for the conversations your income depends on: the price, the raise, the contract, the terms. You train. You practice against Professor Phil AI. Then BOLD Wingman goes into the negotiation with you.

More than 37 video lessons
Professor Phil AI under the lessons
BOLD Wingman, your live-negotiation assistant, included
Lifetime access · 30-day refund

Negotiation is a trained behavior, not tactics.

The first negotiation is with yourself.

This week it was the price. Last week it was the raise. Tomorrow it is the clause nobody put on the calendar. Leverage is built or lost in small moments like these, long before the big one arrives. In those moments you do not reach for a tactic. Fast habits run the room.

Under pressure, you fall to the level of your preparation. So we train the way you fight.

B
Behavior
How you show up under pressure. The five BRAVE behaviors live here.
O
Opportunity
See the real situation. Find what both sides missed.
L
Leverage
Know what you hold. If you lack it, create it.
D
Determination
Decide before you walk in. Hold your position. Follow through.

Train. Practice. Go live.

Train

The BOLD course. More than 37 lessons filmed in a live workshop. This is training, not videos to watch. Each week is built to put you in a real conversation, under pressure.

See the training →

Practice

Professor Phil AI, your AI coach inside the course. He plays the other side of your real conversation, raises the pressure one notch at a time, and tells you what happened. He will not write your lines.

Meet Professor Phil AI →

Go live

BOLD Wingman. A true wingman. Before the negotiation, it works through your preparation with you and does the legwork: research on the other side, the shape of the deal, your playbook. In the negotiation, it helps you keep things moving, create options on the fly, and find your leverage.

First 60 days included →
4.84 / 5
Rated by 335 professionals in one live session, August 2026.

"We were able to put together deals that I had never imagined before the training. We reduced our costs and increased our pricing while making our clients happier."

John I., Senior Vice President

"I have already used the principles to resolve a difficult situation involving a major personal purchase. That resolution alone paid for the training."

Alisa L., Executive Director
Philip Danielson in a missile launch control capsule
The founder

Forged in a missile launch capsule, a courtroom, and a wrong diagnosis.

Philip Danielson, JD, sat on alert over ten nuclear missiles as a U.S. Air Force launch officer. He tried cases as a trial attorney and taught business as a professor. At 44 he was told he had a progressive neurological condition with no cure, and he closed his law firm. The diagnosis was wrong. The work he did while he rebuilt became The Bold Negotiator.

The Bold Negotiator, by Philip Danielson, in hardcover and e-book

"Most people spend their lives accepting terms they never agreed to."

Read Philip's story →
Two ways in

Train on your own, or train your team.

For you
The BOLD Negotiator Course
$497one payment
  • The courseMore than 37 lessons, filmed in a live workshop.
  • Professor Phil AIPlays the other side of your real conversation.
  • BOLD WingmanYour first 60 days included. Opens once you have trained and practiced.
  • Lifetime accessFull refund within 30 days.
The night you enroll: your login arrives by email, the first lesson is open, and Professor Phil AI is waiting under the lessons. Bring one real conversation.
Start Today · $497Not for you if all you want are videos to watch. This is purposeful training.
For your team
Live training, built on your team's real negotiations.

The same method your people practice alone, run live in the room, with the course and Professor Phil AI behind it.

  • Half-day workshopOne real negotiation, worked start to finish.
  • Full-day intensiveThe full method, with live practice.
  • Multi-session programTraining, practice and follow-up over several weeks.
  • KeynoteFor a conference or a company meeting.
Talk about your teamPriced by format and group size.
A desk calendar with one date circled

The next one is already on your calendar. Train for it.

See the training · $497 One payment. Lifetime access. Full refund within 30 days.