The essentials that change your future.
Today. This week. This year.
Fifteen lessons from the BOLD method in about three hours. How you show up in today's conversation. How you plan this week's. And the number that protects the year.
Being BOLD
my bridge to a better future.
Most people lose the negotiation before it starts.
They walk in without a number. They take the first answer. They mistake being agreeable for being reasonable. Essentials fixes the part that costs you the most: knowing what you will accept, what you will not, and saying it out loud before it counts.
Become your BOLD self
- How we think: System 1 and System 2
- The Big Five
- The BRAVE framework
- Bold · Realistic · Authentic
- Visionary and Vulnerable · Empathetic and Ethical
- The Comfort Challenge
9 lessons
Open new options
- Personal creativity and dreamscaping: finding the moves nobody else at the table sees
1 lesson
Lead with leverage
- Leverage: what you hold, and what they think you hold
- Influence and persuasion
2 lessons
Deliver with discipline
- High goals and the crazy line
- Pre-negotiation: Plan B and the walk-away number
- The power of choice: options and GITMO
3 lessons
Also inside
- The Moves. Six short clips: mirroring, labeling, numbers, the power of options, empty threats, information.
- The workbook. One page per lesson, then two that matter: my conversation, my three numbers.
- Six short welcomes from Philip between the sections, so you always know why the next lesson is next.
What it is not
Not scripts. Nobody writes your lines.
Not the full course. The full course is six modules with Professor Phil AI, and it costs $497. Essentials is the core, cut to what you need before your next hard conversation.
Not a webinar. You do the work, one section a day, and you finish with a number you can say out loud.
Which one is for you?
Two ways in. Both are the same method. One is the core; the other is the whole thing.
The core
BOLD Essentials
$97
- 15 lessons, about three hours
- The six Moves
- The 20-page workbook
- Lifetime access
Write your walk-away number and practice the first conversation that protects it.
Start today · $97The whole thing
The BOLD Negotiator Course
$497
- Six full modules
- Professor Phil AI
- BOLD Wingman for live negotiations
- Everything in Essentials
Train the full method with Professor Phil AI so you can run the hard ones without folding.
See the training →Trial attorney · former Air Force missile launch officer · professor · author of The BOLD Negotiator
Philip Danielson spent years in a missile launch capsule. In that job, nothing was done for the first time when it counted. Every move was run in a simulator first, and then graded. He brings that rule to the conversations that decide your income: a raise, a rate, a quote you need to hold, an invoice nobody has paid.